We pitched and won the rebrand of Strontium Technologies, one of the world’s top five producers of memory products.
The red came from the fact that the element Strontium burns with a deep red colour.
The legs on the logo, mirror the fingers on a memory board bus connector.
The logo itself represents an elephant an animal which had an emotional connection to the company’s workforce. It’s also reputed to have a long memory.
Once you see it, you don’t forget it.
Rebranded logo
Packaging
Although Strontium came to us looking for advertising, the fact that most of their product was sold over the counter lead us to one simple solution... give the brand a retail colour – yellow.
Within months, Strontium memory products were out selling Kingston and SanDisk to become the number one memory provider in JB Hifi stores across Australia.
Desk Calendar
Desk Calendar (Car-lend-ah)
Collaterals
